Space-like capsules, precision engineered by artisans.

CASE STUDY

YOUMANS

Every Youmans Capsule is precision engineered and hand assembled by skilled artisans resulting in a beautiful space-like capsule that is unlike anything on earth.

Youmans engaged me because despite having a beautiful and functional product, and outlaying a large investment with other companies, they were having trouble making any significant sales.

I started with a brand audit to understand what was happening. The first issue I identified was it wasn’t clear exactly who their customers were. Or how they should be talking to them. So that’s where I started. 

Services

Strategy
Brand Strategy
Logo & Brand Identity System

Design
Advertising
Brochure

 

Youmans Design
Youmans logo
Youmans Capsules1
Youmans BrochureA

REQUIREMENTS

Youmans approached me because they were struggling to articulate their brand, their audiences and as a result, make any traction with their excellent products.

Requirments included:

Research

Research the client, their potential audiences, competitors and industry.

Strategy

Delve into their business strategy and fix any issues.

New Ad Campaign

Create a new advertising campaign based on the new strategy. Needs a new look and feel. 

Brand Strategy

Create a brand strategy that simplifies the business and crystalises their products, messaging, audience, personality and more.

New Brand Identity System

Create a brand that befits their excellent products.

Digital and Print

Create electronic campaigns and print materials to showcase Youmans’s products.

Recommendations

DESIGN YOUR FUTURE

Once the key audiences were identified (Work, Present, Play, Travel), Design Your Future took centre stage.

With a Youmans Capsule you could create a point of difference and make an impact with your audience. 

Youmans Plan
Youmans Man
Youmans Design Life
Youmans BrochureC
Youmans Billboard
Youmans Poster

Results

Youmans Logo2

Clarity and a way forward

I helped Youmans to clarify their audiences and how to speak to each of them with each of their six key products.

I then simplified their offering and messaging. Then my team and rebranded Youmans and provided the tools to send, present in-person at places like trade shows around the globe to advance their goals. 

It’s a great product whose time has come.

MORE CASE STUDIES

Here’s a couple more of our Case Studies. See a full list from the top drop-down menu.

TrailLite Vehicle Livery
Monier Tile2