I create strategies that grow businesses
Focussing purely on short-term performance leads to poor decision making. You need to ensure everything ties in with your big picture strategy. Quick results are satisfying but creating strategies focused on long-term growth will give you the best return on investment, in the short and long term.
Marketing is one of your most important drivers of business growth; it needs to build a seamless customer experience across all touch points. As a strategic partner, I help my clients discover powerful insights and transform their businesses while contributing to a positive social impact on a wider community.
This is your business’ foundation document. We create a plan, then set out goals and actions to compete in the market.
This details the specific types of marketing activities you'll undertake for rolling out your various marketing initiatives.
Everything begins with your customer. The more I know about them the better I can help you.
Site architecture organises and delivers content on your website. It includes the hierarchy of pages where users find content, and the technical considerations that let search engine bots crawl your pages. A good website structure will help visitors quickly find information and drive conversions. A strong user experience will help your search engine ranking too.
Conversion rate optimisation (CRO) is the practice of increasing the percentage of users who perform a desired action on your website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling out a form, or clicking on a link. But it's not all about data points. There are users behind every click.
So CRO is really the process of focusing on understanding what drives, stops, and persuades your users, so you can give them the best user experience possible—and that, in turn, is what makes them convert and ultimately improves your website conversion rate.
Focusing on the conversion is obviously important, but a lot happens before that point:
Specific DRIVERS bring people to your website
Specific BARRIERS make them leave
Specific HOOKS persuade them to convert.
Building organic website traffic is critical to growing your online presence. With my SEO partner, we follow an 8-step process to make you visible online:
- Website and competitor analysis
- Keyword research
- On-page optimisation
- Manual link building
- Submission to trusted websites
- Keyword ranking reports
- Monthly SEO performance reports
- Permanent traffic, leads, income, ROI.
We offer a number of packages to help meet your budget. We can also help with Adwords and Social Marketing.
This is your game plan for reaching prospective consumers and turning them into customers. I'll create your value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
As much as you might want to, the goal is not to do business with everybody who needs what you have. Instead, work with people who resonate with your values.
A content strategy plans how you use content - whether it be audio, visual and/or written - to help you connect with your audience and achieve your business' goals. Content strategies are developed to speak to the right people at each stage of their journey through your marketing funnel. Then how you will continue to communicate with them once they become customers.
My focus on strategy is about creating powerful results. My strategic consulting packages will help keep you on track and take advantage of new opportunities in the market.
This is based on physical experiences your customers have with your brand. I'll look at your customers’ motivations, needs, key events, and pain points; all of which help inform how I structure and speak to them at different touch points in their journey.
The highest leverage point to improve business performance is culture. It runs through every level of an organisation, enabling the execution of its strategy, the achievement of its goals, and the fulfilment of its mission.
It develops the verbal and non-verbal messages that members receive about what is valued and how they are expected to behave. These messages come most vividly from leadership behaviours and decisions; they exemplify what people with power -- and those who aspire to have it -- are supposed to do.
Project management is the process of leading the work of a team to achieve goals and meet success criteria at a specified time. The primary challenge of project management is to achieve all of the project goals within the given constraints. I've lost count of the number of projects I've managed.
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