Transform your business with better stories
Many relationships begin with a good story. A good story draws people into your world and encourages them to engage with you and buy what you're selling.
By making experiences with your brand meaningful and relatable, and you make life better for people, you'll enjoy loyal fans who will help you win in business and life.
"Creativity is intelligence having fun." - Albert Einstein
Nothing beats innovation and creativity to grow your business. Everything starts and finishes with your customers. Because without them, you're toast. Some of the greatest ideas I've had have been seeds of thoughts from conversations with my clients' customers.
When you need help solving problems, need new or alternative ideas, or to capture attention, then creativity is my weapon of choice. There is often a symbiotic dance between the Strategic and Creative disciplines. That's because humans are emotionally driven before logic kicks in.
Having an open mind is the best way to discover new ideas. I enjoy creating potent ideas for ambitious brands.
I first find out what an organisation stands for, how to articulate it, and then help them express that to the world.
I'm a storyteller and words are my weapon of choice. It’s my job to translate your story into compelling brand experiences that capture the hearts and minds of your customers.
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesperson to reach all of your customers. A sales team contacts customers one at a time; a copywriter can reach all of them at once through billboards, magazine ads, sales letters, blog posts, newsletters, emails and more.
Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that holds it all together.
You’re not going to make a connection with your prospects and audience if you’re not speaking the same language. That's because people judge you by the words you use.
When you communicate from the outside in, you are focussing on features, benefits, facts and figures - but this won’t drive behaviour.
When you communicate from the inside out, messages are born from a deeper connection or purpose, creating customer loyalty and brand affinity.
If every brand let everyone communicate in their own style and tone, people wouldn’t have a consistent personality to identify with.
Constructing a style of language that is used by everyone in your business, every time they communicate, will create a consistent brand experience that will help to build familiarity and trust.
Advertising is a marketing communication (tactic) that promotes or sells a product, service or idea. Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Onboarding; also known as organisational socialisation, refers to the process by which new employees and clients gain the necessary knowledge, skills, and behaviours in order to integrate into your business.
It's the process of introducing people to the expectations, skills, knowledge, and culture of your company.
Similar to humans, every brand has a unique DNA. I enjoy diving deep to discover what makes my clients unique so that I can create memorable experiences and authentic relationships.
I help brands connect with people by inspiring and nurturing the human spirit. In time, bonds are strengthened, like it is with love. Nothing is more powerful.
Your brand is your reputation and your reputation is driven by people’s experience of you. All brands need to be nurtured. Left to grow organically or stagnate, you will quickly be back to where you started.
I'm telling your story not mine. It’s my job to powerfully translate your story into a compelling brand experience that captures the hearts and minds of your customers.
Competitors can copy your product or service but they cannot copy your unique brand energy. It’s your most powerful competitive advantage. By getting to the heart of your business, I can distill you down to a single idea, which can be easily communicated. The simpler the story, the easier it is to understand. The easier it is to understand, the easier it is to remember, and then do business with you.
I ultimately create inspiring stories that increase business value.
Sometimes a brand can lose relevance or suffer from ineffective management. This is when you need to look at some basics, which may include repositioning your brand. Brands with personality connect on an emotional level with people. This is what helps get you noticed. Then it’s the logical conversation that advances people from browsing to buying and then developing relationships.
A sales or marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they're ready to buy your product or service).
It's the path that your customers travel through. I can work with you to discover what you need to do to influence consumers at each stage. It starts the moment they become aware of your brand and continues until after they make a purchase.
Culture is the bedrock from which business success is driven.
Company culture can be defined as a set of shared values, goals, attitudes and practices that characterise an organisation.
It's the way people feel about the work they do, the values they believe in, where they see the company going and what they're doing to get it there.
A positive company culture has values that every employee knows by heart. Great company cultures support involvement and provide positive, fun ways for employees to get together for personal and professional development activities.
email marketing is great for building brand awareness, customer loyalty and increasing conversions. It's the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent (DMA, 2019). This is why email should be a key pillar of your digital marketing strategy.
Modern email marketing has evolved from a single mass communicator to a focus on segmentation and personalisation. It might be almost 50 years old but in 2019 there were 3.9 billion global email users. Email is only getting bigger.
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Fearless Kiwi Limited is registered in England and Wales. Company number 13614130.
Registered office: Amelia House, Crescent Road, Worthing, West Sussex, BN11 1RL.
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